When it comes to computers everyone has heard of Microsoft. But with the seemingly eternal delays of their next update to Windows XP many are debating the future of Microsoft.
We won't make any predictions on Microsoft's future, but we will comment on the value of working with a company that Thinks Big but Acts Small. Some real estate agent website providers love to boast about their tens of thousands of clients as a signal of their value. But bulk doesn't always add up to the greatest value for the customer.
One of the reasons that Microsoft has delayed their next operating system is the shear bulk of the organization. The chain of command has grown so long that it takes months to finalize decisions on innovations that in the beginning of Microsoft took seconds.
This is typically the cycle most businesses go through. As they gain customers their ability to innovate drops dramatically. In many businesses the lack of innovation may be acceptable, but in website design and optimization, if your website provider isn't innovating they are not serving you.
At True Industry, we think big and act small. We are constantly upgrading our realtor's websites with the latest innovations that make their websites pleasant for the end user and easy to find in the search engines. On top of it all we offer good old fashioned personal service.
If technology isn't working for you, maybe you need a company that thinks big and acts small to go to work for you.